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Simplifying The Mystique Behind Child Care CRM Software

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In this world of buzzwords and confusing acronyms, a mere three letters can be more than enough to confound even reasonably intelligent people. Just utter “CDJ”, “KPI”, or “SEO” out loud and watch how many adults succumb to the urge to curl up into a ball and suck their thumbs in the corner. CRM is no exception, and while it can seem an impossible thing to decipher, it’s quite easy to break down.

What Is CRM?

It’s just a general term that stands for Customer Relationship Management. In other words, the various practices, strategies, technologies, and such that you use to manage information on your clients, with the hopes of improving your relationship with them through improved service, customer assistance, etc. CRM software brings all the information you have about your customers into one database so that it can be easily managed. All of the interactions you have with your clients are recorded and go to the database, creating a detailed history of your relationship with a particular individual. Useful stuff, since even small businesses have difficulty logging every detail on their own. So, how does this apply to child care?

Importance of Childcare CRM Software

Childcare CRM’s uses are immediately evident. The client is key and there’s a lot to keep track of when running a childcare business. First off, the parents. CRM can help you keep track of their names, contact info and payment details, for starters, but it goes deeper than that. You can track payment histories, bookings, attendance ratios and more to create a complete profile or each of your paying customers. Using childcare CRM software, you can keep them in the loop about this info as well, helping them stay on top of payments, and keeping their attendance rates high. When it comes to children, you can track not only what sessions they attend, but you can also take copious notes about their medical status, behaviour, and anything else that your staff or the children’s parents would find useful. Using scheduling capabilities, you can always know who will be at your facility and when, and even manage your employees as well.

Childcare CRM can do more than just track stats, though, using all of that data, you can better reach out to new potential clients, and gain insight into the type of clientele you are attracting. You can track down new business leads based on ones you already have, and better engage your present clients by better understanding them.

Where to Go For The Best Child Care CRM Software

Kids Wizz provides a new level of automation and accuracy to CRM. You can rest assured that you’ll be implementing effective strategies, without falling victim to some of the pitfalls of implementing childcare CRM improperly. If you want to manage your business, improve client relations, seek out new clients, or analyse your daycare in powerful new ways, our software is the right choice for you. Email us today at sales@kidswizz.com.au, and find out more about how we can help you engage your customers.